The Internet has experienced an incredible growth this decade. As the number of pages and Web sites increase, there is more and more competition between different sites as to who can be found on the search engines.

One major branch of the field, called SEO, or "Search Engine Optimization" is a booming specialization.

As with many home based computer business models, the nature of computer services is such that it is among the types of businesses which may be operated from ones home.

There are special techniques used in SEO, and it takes a great deal of patience to master them. One great resource is Search Engine Watch by guru Danny Sullivan. There are also some great conventions which cover various aspects of Internet marketing.

Some of the areas of Internet Marketing include:

• Pay for Position
• Search Engine Optimization
• Linking
• Directory Submission
• Email Marketing
• Online PR
• Awards
• and Offline Marketing Integration

As with other home businesses, you can work any hours you choose (since the Internet is always on!) and wear whatever you want. You can put in all the hours you need to make your business successful – rather than be tied to an hourly wage or a set schedule like a traditional office job.

Once you have mastered the skills, the hardest part about this kind of business is that you have to get your name out there, to let people know that your business even exists.

Also you will need to think of something to separate yourself from every other person offering their services. What can you do for them that is different from the competition?

Once you have been hired as a consultant, there are additional things you need to consider. For some, the tedium of tuning and linking becomes maddening. After a few weeks of this, you may get tired of it. A good way to avoid this mishap is to budget your time and create challenges and timelines to keep yourself motivated.

Creating a specific area for you to work on SEO will also come in handy around tax time. When you go to your accountant, you will find that you can write off a number of bills that your new home business used. For example, the electricity to turn on your computer as well as the space you used in your home to work can all be considered tax write-offs. When you have a specific area that is dedicated to your business, it’s easy to determine what percentage of your home’s square footage you can write off.

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